PRINTRELAY.com

PRODUCT OVERVIEW

PrintRelay's Digital Editions are an interactive interface for users to view print magazines, guides, directories, catalogs and books online. Publications are submitted in PDF format. PrintRelay then creates and hosts the Digital Edition, providing real-time Internet access.

Digital Editions are created using Adobe Flash technology. Over 97% of web browsers are already Flash-enabled, allowing easy access to the publication.

Each Digital Edition is created within a customizable "skin" or viewer that is branded with the publication's logo or masthead.

The entire process of creating the Digital Edition is completed by PrintRelay, allowing publishers to submit it and forget it.

CONTENT & ADVERTISING

• Content:

  • Table of Contents. A text-based linked list of the articles in the issue offers quick access to content.
  • References to websites within content articles provides actual links to those sites.

• Advertisers:

  • Advertiser's Index. A complete list, linked alphabetically, displays every advertiser in the issue.
  • Ads within the issue can be linked to the Advertiser's website. Every click on an ad is recorded and reported in the Publisher's Tracking System.
  • "Pop-up" coupons can be created for each ad and printed for use.
  • Ads can be enhanced with rich media. Streaming audio or video can be included within the Digital Edition.

• Rich Media:

  • Include streaming audio or video anywhere in the Digital Edition. Add streaming video to ads, editor comments, or articles. Access to Rich Media files are tracked by the Publisher's Tracking System.

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NAVIGATION

• Page Turning:

  • Readers can click and "turn" pages in real time. This page turning feature gives the sensation of reading a paper and ink publication.
  • Double clicking on page corners automatically "turns" the page.

• Navigation Buttons:

  • Buttons are provided to turn pages forward and back.
  • Beginning and End buttons are also provided.
  • Current page numbers are displayed above each page.
  • Go to Page feature allows readers to "jump" to a selected page.

• Thumbnails:

  • A collapsible window at the top of the screen displays thumbnails of each spread which link to their respective full-page-spread views.
  • Thumbnails scroll horizontally when the reader has their mouse over the Thumbnail Pane and is to the left or right of center.
  • Currently-viewed pages are indicated by highlight.

• Keyword Search:

  • Readers can enter keyword search terms. Results link to specific pages within the publication.
  • Search terms are tracked by the Publisher's Tracking System.

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USER TOOLS

• Print:

  • launches window asking the user to select if they want to print just the 2 pages in-view or the whole issue, and prints accordingly. This feature is tracked by the Publisher's Tracking System.

• Download Edition:

  • Allows readers to download the current issue for off-line viewing. This feature is tracked by the Publisher's Tracking System.

• Zoom In/Zoom Out:

  • Zoom feature toggles between "single" page and "spread" views.

• Send to a Friend:

  • Sends a customizable message with link to the whole issue to reader's friends and co-workers. This feature is tracked by the Publisher's Tracking System.

• Create Bookmark:

  • Creates a text link in the My Bookmarks content area. The bookmarks for each issue are preserved for that user until they are manually cleared. Created Bookmarks are tracked by the Publisher's Tracking System.

• Create Page Note:

  • Places a text Note on a page. Page Notes are preserved for that user until they manually clear them.
  • Created Page Notes are tracked by the Publisher's Tracking System.

• Help:

  • Launches a window with basic application use and troubleshooting content for readers.

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PUBLISHER'S TOOLS

• User Feedback:

  • Provides an email feedback form to the publisher with automatic notation of which page of which Digital Edition the user was on.

• Back Issues:

  • Drops down a menu showing the covers of any archived Digital Editions of that publication.

• Search Engine Optimization:

  • The text of each Digital Edition is converted into HTML format that is accessible to search engine spider index programs.
  • Individual pages of the Digital Edition are accessible and ready to be indexed by search engines.

• Publisher's Tracking System:

  • Detailed statistical reports on each Digital Edition are generated on a daily, weekly or monthly basis.
  • Reports include:
    • Number of unique online visitors by publication.
    • Number of times each issue was downloaded for off-line viewing.

• Summary totals of click-throughs indexed by advertiser.

  • Access report for Rich Media resources within the publication.
  • Keyword search terms ranked by popularity per issue.
  • Number of issues and/or pages printed by readers.
  • Number of Send to Friend referrals by issue.
  • Number of User Bookmarks created by issue.
  • Number of Page Notes created by issue.
  • Number of User Feedback forms submitted to publisher by issue.

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TECHNICAL SPECIFICATIONS

In order to view PrintRelay's Digital Editions, the end-user must have at-minimum:

• Display Settings:

  • 800 x 600 screen resolution or higher

• Operating Systems:

  • Windows, Macintosh or Linux

• Browser

  • Internet Explorer 6 or Mozilla FireFox 1.0, Safari 1.3.2, Netscape, or Opera

• Plug-ins:

  • Flash Player 8 or higher (current release is version 9)

To see Digital Editions in action take a Test Drive now.

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