Key Benefits to Publishers
Digital Editions open a new channel of distribution for existing publications and offers many advantages for publishers:
- Expand subscriptions and distribution without the expense of printing additional copies.
- Provide world-wide exposure to publications and advertisers.
- Increase publication's exposure via articles and issues emailed from one user to their colleagues ("viral" marketing).
- Search Engine Optimization allow each page of the publication to be indexed by search engines, maximizing exposure.
- Increase revenue by adding value to current advertising efforts.
- Opportunity to increase profit by up selling additional features such as advertiser links, streaming video and audio.
- Publisher's Tracking System gives complete access to all activity for each issue providing data on viewing statistics, advertising effectiveness, and more.