KEY BENEFITS TO ADVERTISERS
Advertisers benefit from Digital Editions through increased exposure and the new opportunities rich media provides:
- Advertisers are quickly located via the Advertising Index.
- Increases exposure to advertising by utilizing new channels of distribution via the Internet.
- Links to an advertiser's website can be embedded into the Digital Edition's ad.
- Comprehensive statistical analysis of each ad's number of impressions and click-throughs are provided to prove advertising effectiveness.
- Streaming video and audio can be embedded into the Digital Edition providing advertisers new opportunities to reach customers.