KEY BENEFITS TO PUBLISHERS

Digital Editions open a new channel of distribution for existing publications and offers many advantages for publishers:

  • Expand subscriptions and distribution without the expense of printing additional copies.
  • Provide world-wide exposure to publications and advertisers.
  • Increase publication's exposure via articles and issues emailed from one user to their colleagues ("viral" marketing).
  • Search Engine Optimization allow each page of the publication to be indexed by search engines, maximizing exposure.
  • Increase revenue by adding value to current advertising efforts.
  • Opportunity to increase profit by up selling additional features such as advertiser links, streaming video and audio.
  • Publisher's Tracking System gives complete access to all activity for each issue providing data on viewing statistics, advertising effectiveness, and more.

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KEY BENEFITS TO ADVERTISERS

Advertisers benefit from Digital Editions through increased exposure and the new opportunities rich media provides:

  • Advertisers are quickly located via the Advertising Index.
  • Increases exposure to advertising by utilizing new channels of distribution via the Internet.
  • Links to an advertiser's website can be embedded into the Digital Edition's ad.
  • Comprehensive statistical analysis of each ad's number of impressions and click-throughs are provided to prove advertising effectiveness.
  • Streaming video and audio can be embedded into the Digital Edition providing advertisers new opportunities to reach customers.

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KEY BENEFITS TO END USERS

Digital Editions empower users to effortlessly perform tasks that they cannot otherwise do with physical print publications:

  • Jump to relevant articles or ads based on keyword topic searches gets readers to the content they're looking for fast.
  • Quickly navigate to selected content or advertising using the Table of Contents or Advertiser's Index.
  • Sharing articles and commentary with friends and colleagues facilitates online collaboration.
  • Downloading the Digital Edition lets users read the issue at their convenience.
  • Bookmarking key articles or advertising highlights key articles and advertising for later reference.
  • Page Notes records commentary on articles or advertising for later reference and collaboration.
  • Printing provides a hard copy of selected articles or the entire Digital Edition.

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To see Digital Editions in action take a Test Drive now.